E-Commerce

The e-Commerce Industry Continues to grow at a rapid pace translating the rules of traditional retailing and enabling merchants to tap into customer segments, demographics and regions that were difficult to access through the traditional retailing methods. As the rapid internet penetration, the widening network of online payment solutions, the progressively wider acceptance of online commerce and the maturity in fulfillment solutions to provide a robust backbone for wider and rapid adoption of e-commerce, merchants today are also faced with some of the most unique challenges retailing has ever witnessed.

E-Commerce business houses small, or big, generic or specialized, today need to deal with fierce global competition right at the doorstep. Rapid Loss of differentiation, extremely price sensitive fickle customer loyalty, evolving global regulations, short product life cycles and dropping margins are just some of the significant business challenges that e-commerce business today need to deal with upfront. These challenges require merchants to develop unique strategies to liaison with partners and service providers and adopt radical strategies for e-marketing, internet advertisement, brand identity management, pricing, fulfillment, payments, channel convergence, customer behavior analysis & personalization and an online as well as offline shopping experience besides core commerce that is beyond the realms of traditional e-Commerce.